Mobile and Mobile UX Growth

I've been getting an increasing number of requests for information on "what do I need to learn to get into mobile design?". I always take this opportunity to mention my book, Designing the Mobile User Experience, which was written to help user experience, marketing, and product professionals translate their skills into mobile design and business.

Why? We think:

• iPhone awareness - in recent user research, one participant said of mobile Internet, "No, not on my phone. That's what the iPhone is for."
• one phone for every two people - 50% penetration is getting lots of business attention
• unlimited data plans - finally! For me, it's one of the biggest draws of the iPhone.

Designing the Mobile User Experience has information about mobile users, differences in mobile use worldwide, design principles, some design patterns, sources for further design recommendations, industry structure, visual design for mobile media, and information on mobile user research including usability testing.

What market are you talking about for 50% penetration? In some markets there is more then one phone per person.

The Iphone did leave a major impression on consumers, but plenty of other players are picking up what I call the “Iphone glow.” Smart phone sales are climbing, lots of people bought blackberries in the states, and S60 Nokia’s have always been strong outside the US.

Apple demonstrated to the world what was possible, lots of people looked around and noticed, hey these other cheaper phones on other carriers have these cool features too!

I was talking about the world-wide number: we’re at one phone per two people.

And I totally agree about the iPhone glow.

I’ve been trying to learn about Mobile design, to understand how I can create learning and knowledge sharing tools for mobile devices. Your book is head and shoulders above anything else I’ve read (probably a dozen others) in the field, and I keep going back to it again and again.

I keep watching your blog, hoping you’re going to do another or some workshops or something. Keep up the good work.

@Dick: okay okay, we’ll announce already! See most recent post.