Reliable Search Results

At the Mobile Web USA conference, Yahoo bravely did a live demo of Yahoo Go 3.0. They did a sample oneSearch based on the conference location for "sushi." (what is it with mobile search demos and sushi?) Three results were returned, in order of increasing distance, with others available beyond the cut.

The closest result was listed at 1.2 miles from the conference venue. They then got directions to the restaurant, and the drive distance was 4.5 miles. On my 0.5 mile walk back to my hotel from the conference, I passed 3 sushi restaurants.

How do we learn to trust results like this?

Maybe the sushi’s restaurants didn’t pay advertising to Yahoo?