To Promote Application Sales With Your Current Infrastructure

Let's see operators issuing a simple guarantee to its customers: if you purchase an application, you'll get a new version of that app for free if you change devices in the next 12 months, and half price after that. If no application is available, we'll let you choose an app of equal value for your new phone.

Let's reduce barriers to purchasing applications for feature-phone users. And this is a biggie, and can be fixed with no immediate investment. And will make you money and increase stickiness too.