Are You Wasting Your Mobile Advertising Dollars?

I was in a game on my Android. I kept seeing this kinda-teasing ad for a game; I thought it might be relevant to me as a casual puzzle game player.

Finally, after hours of play, I clicked on the ad. Many users do this, in higher rates than on the desktop-based web. The advertiser paid for me to click this link.

What should the link do? * Take me to a landing page directly related to the ad * Already know my region and device * Be optimized at least for mobile * Have a call to action on the page * Give me access to other information in mobile-accessible format

What did it do instead? * Site home page, not landing page * With no information about what the game was, not even platform(s) * Demanded that I go through a two-step process to enter my region * Took me to the product information page, coded in Flash