Lure Us Back and Make Us Never Want to Leave

“ What's the main difference between successful Google applications (search, maps, news, email) and a successful social applications? With Google applications we return to the app to do something specific and then go on to something else, whereas great social applications are designed to lure us back and make us never want to leave. ”

Adam Rifkin in in his post Pandas and Lobsters: Why Google Cannot Build Social Applications... . During his discussion of Google, interesting in it's own right, he covers generally how people use the internet, and what makes social media tick.