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using maps for more than navigation
All About Symbian posted a feature on The Future of Nokia Maps, and it provided some interesting insights into what was undoubtedly expensive user research:
“Interestingly, the Maps team talked about six “experience clusters”: drive, walk, discover, collect, share and meet. As Nokia Maps evolves, we can presumably expect more functions to allow sharing (of locations and stuff [e.g. photos, videos] associated with locations) and meeting (coordinating locations between two or more incidences of Maps?)”
This goes a long way to answering the sorts of questions numerous hopeful entrepreneurs ask (such as over in LinkedIn Answers), without us having to do explicit user research.
“Drive” and “discover” are well-supported with current applications and services; “walk” is only somewhat supported. “Meet” is supported well by non-map applications such as Dodgeball.
I’m curious about “collect” and “share” as location experience clusters. Do you have any examples? Or more examples of “discover?” Or great examples of any of these?
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