careful with your statistics

Tags: BusinessMobile web
March 2, 2009 by Barbara

The latest set of statistics published on mobile data use leaves me with more questions than answers. The headline says that the iPhone accounts for 67% of mobile web traffic.

The left chart is AdMob, sure from August of 2008, but how much can it change in a few months? The right is the one being discussed today, released by NetApplications. Which is wrong? Probably both, at least a little, but really does the right one sound even remotely possible?

Slightly more useful is the market share graph, though any time I look at statistics from this particular source I get confused.

The listed platforms are; iPhone, Java ME, Windows Mobile, Android, Symbian, Palm, Other. This begs the questions:

Among other things, Opera Mini is reporting a 315% year-on-year increase in their mobile traffic. Since they were pretty popular a year ago, that's huge. And the implied increase in all mobile traffic doesn't match up with my understanding of mobile traffic from sources like AdMob.

The summary: make sure you understand the mobile space before diving into these statistics or trying to create your own.



1 Comment »

  1. Here we go:

    “Our mobile share methodology measures share for browser capable mobile devices. This means the mobile device must be able to render HTML pages and javascript. Visits to WAP pages are not included.” (link)

    So these stats are presumably valid for “share of mobile Javascript-rendering devices”. That’s where Opera Mini went, and most of the Blackberries. By default, Blackberries have Javascript off (or they did; I don’t know if this is still true).

    Comment by Barbara — March 3, 2009 @ 4:57 pm

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