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Are you wasting your mobile advertising dollars?
February 3, 2010 by Barbara
I was in a game on my Android. I kept seeing this kinda-teasing ad for a game; I thought it might be relevant to me as a casual puzzle game player.
Finally, after hours of play, I clicked on the ad. Many users do this, in higher rates than on the desktop-based web. The advertiser paid for me to click this link.
What should the link do?
- Take me to a landing page directly related to the ad
- Already know my region and device
- Be optimized at least for mobile
- Have a call to action on the page
- Give me access to other information in mobile-accessible format
What did it do instead?
- Site home page, not landing page
- With no information about what the game was, not even platform(s)
- Demanded that I go through a two-step process to enter my region
- Took me to the product information page, coded in Flash
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