Product Strategy

You’ve got a corporate strategy. You’ve got a business strategy. Now what type of product should you build? Who is the exact audience? Should it be one product or two? What features should it have?

Our user modeling process goes deep into understanding user needs, behaviors, goals, and desires to identify unmet needs. We then work with you to understand your vision, your strategy, and your capabilities. We’ll help you develop a coherent product strategy.

	Corporate	Business Line	Product
Example	Microsoft	Mobility	Windows Mobile
Example	Google	Mobility	Gmail apps
Measure	Share price	Profit	Market share
Audience	Shareholders	Corporate or VC	Customers
Decisions	Lines of business	Differentiation, price, focus	Features, design

Need help with a corporate strategy?

We also have partnerships with a number of other leaders in the mobile industry. If your company is just starting up, or just moving into mobile, contact Vision Mobile or Chetan Sharma for technology and strategy consulting.

Or, feel free to contact us for more details on either of these, or what other services we can offer you.